Trafficmaster

Founded in 1988, Trafficmaster is an established technology company, focusing on satellite navigation and digital traffic information. Along with Smartnav, its flagship satellite navigation product and its existing sensor network, Trafficmaster provides its customers with a range of products of a quality unsurpassed by its competitors.

Traffic information is derived from a state-of-the-art network of nationwide sensors and transmitters that gather and distribute traffic data of over 8,000 miles of motorway and trunk routes. Designed, developed and patented by Trafficmaster, the system disseminates the gathered data at the company's headquarters at Cranfield in Bedfordshire, and is delivered to the customer through a number of screen or speech-based receivers. These include a variety of in-car products and services that include TrafficTV, Smartnav, Trafficmaster Monitor, YQ², Oracle and Freeway units. Traffic information from Trafficmaster can also be obtained by phoning the 1740 service, which is run in partnership with the UK's main mobile phone operators. You can also log onto www.trafficmaster.net, which provides live traffic information on the PC at home or in the office.

Trafficmaster's leading product is Smartnav, an easy to use, technologically advanced, satellite navigation system that guides you around the jams. Smartnav uses Trafficmaster's unique live, incident, historic and predictive traffic data to calculate the optimum route at the start of your journey and will continue to monitor the route for delays until you reach your destination. The Smartnav service also incorporates 24-hour personal assistant support, emergency and breakdown service, nationwide safety camera alerts and GPS stolen vehicle tracking.

Trafficmaster also offers a Radio Data System - Traffic Message Channel (RDS TMC) service. This provides real time traffic data to other aftermarket and automotive manufacturer own satellite navigation systems.